Mar 09
by Kurt Kleidon

Kleidon awarded with four ADDYs

Rotary Club of Fairlawn Gold ADDY award

Gold ADDY award for Rotary Club of Fairlawn Speakeasy invitation. Work for this invitation was done by Rosella Groves and Tim Klinger.

Kleidon & Associates received a gold ADDY award and three silver ADDY awards at the 2012 Akron ADDY Award Ceremony on Friday, March 2.

ADDY awards recognize design, copy and multimedia excellence in marketing communications. The judges for the 2012 ADDY Awards were marketing professionals from Chicago, Philadelphia and Nashville.

The Rotary Club of Fairlawn Speakeasy invitation will compete in the District ADDY Awards on March 23 & 24 in Lexington.

Sumner on Ridgewood invitation Silver ADDY award

A silver ADDY award was given to the Sumner on Ridgewood invitation. Work on the invitation was done by Steve Govern, Rosella Groves, Rose Kleidon and Tim Klinger

Akron STEM School brochure Silver ADDY award

A silver ADDY was given for the Akron STEM School brochure. Work on the brochure was done by Rosella Groves, Diana Lueptow, Kurt Kleidon and Tim Klinger.

Self-promotional "Thanks Actually" video Silver ADDY award

A silver ADDY award was given to the self-promotional "Thanks Actually" video. Work on this video was done by Steve Govern, Rosella Groves and Kurt Kleidon, with acting by the entire Kleidon team.

Posted in Awards, Brochures, Company News, Events, Interactive, Invitations, Print Material, Video | Tagged , , , , | Leave a comment
Feb 24
by Rose Kleidon

As Print Use Shrinks, Super Collateral Emerges

We’re pretty sure that in 1436, Johannes Gutenberg had no idea what he was starting. In the next 575 years, printing presses made information increasingly cheap and available. The political and social ramifications were huge.

Last year, we passed the 50% mark. About half of all information is now distributed online instead of or in addition to print. Oddly enough, this could give even more power to the print collateral that is left. I call it ‘super collateral’ because it’s much better than we could source from any printer just a few years ago. Even more important, the strategy and power of print is set for a renaissance. Continue reading →

Posted in Print Material | Tagged , , , , | Leave a comment
Jan 27
by Rosella Groves

Follow this trend: Infographics

Today, information graphics, or infographics, have become an essential element to any type of visual communication. With the rise of online social sharing, these elements have even taken on a viral life of their own. According to Google, infographics has been a trending search term for the past two years. There have also been more and more websites solely dedicated to showcasing the best of the best, like Information Aesthetics and Daily Infographic.

Continue reading →

Posted in Internet Marketing, Marketing, Print Material, Uncategorized | Tagged , , , , , , | Leave a comment
Jan 24
by Kurt Kleidon

“Thanks Actually”–the commentary version


This year we sent a holiday video greeting to our clients, vendors and industry partners. Here is a version with my commentary on the creation process and some “behind the scenes” tidbits! See the original version here.

Posted in Video | Leave a comment