Jul 15

Email Marketing, Part 1: Building a List

Image-1Over the years email marketing has become an indispensable tool for communication. With 73% of marketers agreeing email marketing is a core part of their business and with a strong track record for being a solid source of ROI who would blame them? According to The Direct Marketing Association for every $1 spend on email marketing the average ROI is $43. ROI doesn’t just mean money; however, ROI can also come in the form of education, information and donors.

Building a strong, healthy email list is an important step to make sure your email marketing campaign can achieve its goals. Don’t worry, though; whether you have five subscribers or twenty thousand, there are plenty of simple changes you can make to increase your subscription rates. Continue reading

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Jul 09

What everyone should know about native advertising

When we think of advertising we often think of standing out, not blending in. However, with native advertising the whole idea is for ads to go incognito, and it’s catching on. According to Business Insider  by 2018 spending on native advertising will increase to 21 billion from the current approximate of 7.9 billion from this year. That’s almost triple the spending over the next three years.

Screen Shot 2015-06-23 at 8.40.59 AM (1) (1)What is native advertising?

Defined, native advertising is paid media that matches the form and function of the platform on which it appears. This means without a brand name or words like “promoted” and “sponsored,”consumers wouldn’t be able to tell the difference between the ad and the rest of the page’s content. These ads are working their way into numerous places online, ranging from The New York Times to fashion bloggers, and it’s becoming harder to find places where they are not present.

We see examples of this strategy when we use search engines like Google or Bing. Go ahead try it for yourself: type “flight to California” into one of these engines. You are likely to see a sponsored site at the top of the page; that’s native advertising.
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Jun 19

Top 7 myths about video marketing

Here’s the situation: you’re shopping for a new big-screen TV. Would you rather read about the features it offers or see a video of those features in action? According to Digital Sherpa 80% of online visitors will watch a video, while only 20% will read an entire piece of content. So why aren’t more companies integrating videos into their content plan? Perhaps they believe some of the most common myths about video marketing.

1. Your video is only as cool as its special effects

Remember, it’s not the glitz and glamour that create great video marketing; it’s the message and approach. So be creative with your content, and focus on what you want to convey to your audience. Also, “video” doesn’t have to mean live footage. Kleidon & Associates has created several successful videos that rely on animation and video infographics. This is includes their latest video for the Great Akron Chamber on the state of Akron’s economy.

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Jun 12

Responsive websites: Why you can’t afford to avoid them

Responsive_Website_Mockup (1)What are you reading this on…a smartphone? A tablet? A desktop computer? Chances are that you might be reading this on one of the first two. According to SimilarWeb from June to November of 2014, almost 50 percent of Google’s traffic came from mobile devices and this isn’t just a trend. According to Convince & Convert by 2017 around 2.97 billion users are expected to use the internet over their phones. For businesses this means their online presence is increasingly important, especially on mobile devices.

But this isn’t anything you don’t already know, right? What you might not know is the importance of responsive sites right now. Continue reading

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