Jun 11

Transitioning Annual Reports to Digital Format

Traditional annual reports have had two long-standing enemies: marketing budgets and trees. For the amount that goes into producing, printing and mailing most annual reports, the resulting fate of these required documents is often a quick browse before disposal.

Non-profit annual reportOver the past year, Kleidon & Associates has helped several organizations change this trend. For Recovery Resources and Habitat for Humanity of Summit County, Kleidon found ways to reduce the overall budget and create a more engaging annual report that told the stories of these agencies.

This past May, Recovery Resources launched its first ever digital-only annual report. The result: a user experience that allowed friends of the agency to quickly grasp what had been accomplished in the previous year and a personal introduction to the lives of those it affected. The one-page scrolling site was responsive to all mobile devices, meaning that attendees at the annual meeting could follow along at the event. Click here to view Recovery Resources’ annual report.

Habitat for Humanity fund appeal mailerFor Habitat for Humanity of Summit County, Kleidon established an appeal mailer in conjunction with an annual report template. Both told the story of a family that had recently received a Habitat home.

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Jun 11

Kleidon Welcomes Two New Interns

Kleidon and Associates is excited to announce the hiring of two new interns this summer. Joining the team is Kent State University student Emily Komorowski, who will serve as a junior public relations strategist and University of Akron student Kayla Hull, who will serve as junior graphic designer. EmilyKomorowski is a senior public relations major from Pittsburgh. She has been involved in multiple leadership positions such as PRSA/PRSSA liaison for the PRSSA Kent chapter and serves as the director of public relations for the Gamma Epsilon chapter of the Delta Gamma Fraternity. Emily also has a public relations internship on the Kent State campus through University Marketing and Communications and works as a marketing assistant through the College of Communication and Information. “During my internship at Kleidon & Associates, I hope to gain real-world experience that will help me figure out exactly what I want to do after graduation,” says Komorowski. “I’m excited to have this opportunity and am looking forward to learning more about the agency world.” KaylaKayla is a senior graphic design major from Erie, Pennsylvania. She is member of the School of Art’s in-house design studio, Design X Nine, and a member of the American Advertising Federation (AAF). Kayla also serves as a resident assistant at the University of Akron. “I am most excited to learn as much as I can from the staff here at Kleidon and Associates,” says Hull. “The knowledge learned from them is invaluable to a student like myself.”

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May 15

Twitter Sky Law

There’s no mistaking that Twitter is the go-to place for individuals to gain clout (or klout) and make an internet name for themselves. However, a tweet is worth more than 140 characters. Buckle up with your tray tables in an upright position as we begin our flight with a few airlines and their recent Twitter lessons.

airplane

U.S. Airways was the first airline to make the news recently with their Twitter mishap. One of their customers was angry with the service she had received on a flight. U.S. Airways responded once, apologizing about what she had to go through, but the customer was still outraged. Finally, there was an apologetic… er… very racy tweet sent to her saying, “@ellerafter We welcome feedback, Elle. If your travel is complete, you can detail it here for review and follow up.” Included in the post was a very graphic and NSFW image.

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Apr 11

Branding Akron’s Biggest Business Event

Each year, the Greater Akron Chamber brings together business leaders from Northeast Ohio to celebrate the economic development successes from the previous year. For the second consecutive year, the Chamber has called on Kleidon to brand the event and help create an entertaining evening.

This year’s efforts included an invitation that folded into a poster and an animation video that was a collage of audio interviews from a variety of Greater Akron’s residents. The video can be viewed here.

With Kleidon’s help, the Annual Dinner was a sellout event and every person in attendance gained a greater understanding of the Chamber’s mission and activities.

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