With every new year comes a new lineup of marketing initiatives to get your customers to rank you ahead of your competitors. Here is list of what we at Kleidon & Associates see as the most effective and most relevant trends for the year, based on what we see among our clients, as well as national trends.
Your site is mobile, right?
Last year we gave you the heads up that responsive sites–those which react to screen size for optimal interaction–are ready to be taken seriously. In fact, Google publicly announced that websites without a mobile version would be penalized in search rankings. Many of our clients heeded the warning and got their online assets in order.
If you were not one of them, it’s time to play catch up. Chances are, you have fallen behind your competitors. Making the switch is not hard and doesn’t have to be expensive. Put it on the top of your to-do list.
Return to direct mail
Direct mail is dead, right? Wrong. Just like most marketing trends, it has come full circle, and some of our clients have seen the best results from direct marketing in years. It is becoming a reliable approach because so many abandoned it in recent years. And, for the first time in history, the USPS has dropped the cost of stamps. Direct mail should be back on your radar.
Organic is the new organic.
Organic search has always been important, but now it’s bigger than ever. SEO has evolved like no other marketing tool, and it’s amazing how many marketing agencies ignore it.
Here are the three elements of SEO that are rising to the forefront in 2016:
- Creating good and searchable content through social media.
- Writing blog posts for humans, as opposed to keyword stuffed articles for search robots.
- Go beyond words, and think about how photos, charts and videos can help.
If you have ignored SEO for years, consider an SEO audit from Kleidon, which outlines your site’s ranking versus competitors, important link activity, flaws in your site that are hurting your results, and more. We are offering this comprehensive report for $450 through June 15 (typically $750). Contact Kurt for more information.