Up and coming web design trend: Web fonts
As we make a push from Web 2.0 to 3.0, there clearly is a trend that we are seeing in new web sites: the use of fonts to improve design, legibility and branding without sacrificing compatibility or searchability. One example these new web fonts is @font-face. @font-face is a css rule that allows you to use fonts from your web server to be rendered on your web page without having to worry about image replacement.
There is no need to sacrifice HTML text which helps search engines find crucial keywords on your web pages to elevate your web site on search results.
@font-face vs. image replacement
This is where this nifty CSS rule becomes handy. The only files needed for this are downloading fonts online from certain font sites (see below for links) and having the files uploaded to your web server. They are then linked in your CSS stylesheet. Image replacement requires slicing up a Photoshop document and saving a TON of images onto your web server which in the long run takes up a hefty portion of your server’s memory.
No need to sacrifice SEO
The great thing about @font-face as opposed to image replacements is that there is no need to sacrifice HTML text which helps search engines find crucial keywords on your web pages to elevate your web site on search results.
Posted in Branding, Websites
Tagged Amish Door, Christopher Tool, fonts, Horizon Outsourcing, websites
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Kleidon’s Work in Tourism Marketing Takes Top Award
The Amish Country Ambassadors logo won a first-place MIDDY Award from the Ohio Associate of Convention & Visitor Bureaus.
Two marketing pieces created by Kleidon & Associates helped the Holmes County Chamber of Commerce win two MIDDY Awards from the Ohio Association of Convention & Visitor Bureaus.
A first-place MIDDY Award was given for the trademark design of the Amish Country Ambassadors Yellow Apron campaign. Receiving a second-place MIDDY Award was the 2011 “Hearts & Hands” travel planner and guide.
The "Hearts and Hands" guidebook for Ohio's Amish Country won a second-place MIDDY Award from the Ohio Association of Convention & Visitor Bureaus.
MIDDY Awards, named for the Midwest, are given annually for destination marketing and tourism development.
“Recipients are recognized for excellence in planning, creativity, effectiveness of message, concept and design,” said Diane Watson, chairperson of the OACVB MIDDY Awards for 2011.
Posted in Awards, Branding, Logos, News, Print Material
Tagged amish country, awards, branding, print
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Kleidon walks for the American Heart Association
Front row: Don Grisez, Ethan Kleidon, Rose Kleidon, Diana Lueptow, Peggy Schobert.
Back row: Dan Grisez, Dennis Kleidon, Kurt Kleidon, Megan Kleidon
On October 9, several members of the Kleidon team walked in the Akron Heart Walk. Joining us were Don Grisez of Dengensha America and his son, Dan. We recently recreated Dengensha’s website.
In addition, Kleidon & Associates raised $875 for the American Heart Association via donations from many of its clients and partner businesses. In total, the Akron Heart Walk raised $525,000 for the American Heart Association.
We thank everyone who supported us during the Heartwalk and the fundraising for this worthwhile cause.